Kashish Foods NZ brings Dabur India’s Real Juice to NZ supermarket shelves

New Zealand consumers can now enjoy Dabur India’s popular Real Juice range, with the products now available at selected PAK’nSAVE and New World stores across the country.

The launch marks a significant milestone for Kashish Foods NZ, part of MG International Food Group, which has successfully introduced a variety of Real Juice products to supermarket shelves in New Zealand.

“We are thrilled to officially announce that Real Juice has landed in Foodstuffs North Island Limited stores, now available at PAK'nSAVE and New World NZ !,” Kashish Gupta, BDM at MG International Food Group New Zealand shared.

The products have already secured prominent in-store placement, with eye-catching displays at Pak’nSave Manukau and New World Papatoetoe helping introduce the brand to Kiwi shoppers.

According to Gupta, strong visibility has played a key role in driving early demand.

“Thanks to this prominent setup, the launch response has been phenomenal, with over $25,000 in sales in the first few days,” Kashish said.

In a competitive juice category, Real Juice aims to differentiate itself through its premium nectar juice offering.

“This means a richer, more authentic texture and a deeply distinct flavor profile compared to standard, water-diluted concentrates on the market,” he said.

The successful launch reflects the growing demand for quality international food and beverage products among New Zealand consumers and highlights the expanding presence of Indian brands in mainstream retail channels.

Kashish also acknowledged the support of partners at Foodstuffs, thanking Rachel Prenty and Sally McVicar for helping bring the Real Juice range to New Zealand shoppers.

With the products now available in major Foodstuffs stores, consumers can experience the taste of Dabur India’s Real Juice closer to home.