Amazon Sale Draws 38 Crore Visits in 48 Hours

Amazon India announced on Thursday that its flagship Great Indian Festival 2025 has witnessed an unprecedented 38 crore customer visits in just the first two days. The e-commerce giant said that over 70% of the visits came from beyond the top nine metro cities, signalling massive demand from tier 2 and tier 3 regions, The Hindu reported.

The sale, which kicked off with Prime Early Access on September 22 and opened to all customers on September 23, will continue until Diwali.

According to a report by The Hindu, Amazon highlighted that Prime members in smaller towns drove strong demand across key categories. Over 30 lakh products were delivered in metro cities within a day, while more than 50 lakh products reached tier 2 and 3 customers in two days. Smartphones witnessed double-digit growth, with premium devices priced above ₹20,000 recording a 50% year-on-year surge. Premium TVs also saw momentum, with QLED models up 23% and Mini-LED TVs growing 27% y-o-y.

Laptop sales soared, with the MacBook Air M4 selling at 94 times higher than business-as-usual levels, while the Sony Home Theatre System clocked 196 times regular sales volumes. On the business front, Amazon Business recorded a 6x jump in sign-ins compared to normal days, while bulk orders grew 4.4x.

Small and medium businesses (SMBs) were among the biggest gainers. Amazon said that two out of three sellers from tier 2 and 3 cities tripled their sales, with the highest-ever number of sellers crossing the ₹10 lakh milestone during the opening days of the sale, reported The Hindu

According to a quote by The Hindu, “The Amazon Great Indian Festival 2025 is seeing a record-breaking start. The first 48 hours have been our biggest ever, with an unprecedented 38 crore customer visits and the highest number of Prime members shopping during Prime Early Access,” said Saurabh Srivastava, VP, Amazon India.

“We’re humbled to see strong business growth for lakhs of sellers across the country, from small businesses and local artisans to made-in-India brands. Customers can look forward to exciting deals as the Amazon Great Indian Festival continues until Diwali,” he added, as quoted by The Hindu.