Marketing your business in the time of Coronavirus (COVID-19) lockdown
We are going through unprecedented times. We are all locked in our bubble. We can’t go out socially. We can’t meet our friends and we are all learning to cope with this downtime. Needless to say it is specially challenging times for business owners. While there is government help with wage subsidy taking care of the staff, it is no longer business as usual.
Good news is that there is still a great opportunity for your brand to shine on social media and connect with your existing and potential customers. Due to the lockdown, more people are at home consuming social media. There is more digital presence of your customers than ever before. It is your chance to engage with them and tell them that you are there. Here are some tips for you to consider and trying for your business.
Make sure you can be found online
Since more people are at home they have more time to be online. Website traffic has surged and keeps going up. Everyone is glued to their devices discovering new stuff online. Make sure your business is online and can be found easly.
Ensure you have Search engine optimisation strategies in place and your business ranks prominently in Google searches. Even in normal circumstances, you can’t afford not to be online and especially so now.
Don’t panic and be a victim of the pandemic
Do not be one of those shortsighted businesss who completely stop their marketing at the slightest challenge. The longer you stop your marketing activities, the harder it will be for you to get back on track when the pandemic scare is over. Investing a little in digital marketing will keep your brand recall high and you will be back in demand when the customers are in the market.
Keep on marketing your business digitally
Since most of your competitors would not be aggressively pushing their marketing efforts, you can be smart and invest a little in digital marketing. Being smart means, being specific with your communication and platform. Use a relevant message without being insensitive or pushy. Use a platform which has high engagement with your target audience. It is always a good idea to try different approaches as there is not much clutter out there right now.
See what works for you - test and learn
Try email marketing. Try social media marketing. Try doing some videos. See what gets you more engagement. Always had a specific digital marketing strategy that you had in mind? This might be the right time to try it out. Sharpen your strategies, explore the communication message.
Keep in touch with your current customers
Yes, you can’t go and have a meeting with your current customers but nothing stops you from picking up the phone and calling your customers. Ask them how they are doing. Show your concern and be genuine.
Besides calling, you can stay in touch with your customers through personalised, contextualised email messages. You cn also use digital marketing to connect with your existing customers.
We at Indian Weekender, can help you reach your customers and ensuring that when the lockdown is over, they flock to you.
We are going through unprecedented times. We are all locked in our bubble. We can’t go out socially. We can’t meet our friends and we are all learning to cope with this downtime. Needless to say it is specially challenging times for business owners. While there is government help with wage subsidy...
We are going through unprecedented times. We are all locked in our bubble. We can’t go out socially. We can’t meet our friends and we are all learning to cope with this downtime. Needless to say it is specially challenging times for business owners. While there is government help with wage subsidy taking care of the staff, it is no longer business as usual.
Good news is that there is still a great opportunity for your brand to shine on social media and connect with your existing and potential customers. Due to the lockdown, more people are at home consuming social media. There is more digital presence of your customers than ever before. It is your chance to engage with them and tell them that you are there. Here are some tips for you to consider and trying for your business.
Make sure you can be found online
Since more people are at home they have more time to be online. Website traffic has surged and keeps going up. Everyone is glued to their devices discovering new stuff online. Make sure your business is online and can be found easly.
Ensure you have Search engine optimisation strategies in place and your business ranks prominently in Google searches. Even in normal circumstances, you can’t afford not to be online and especially so now.
Don’t panic and be a victim of the pandemic
Do not be one of those shortsighted businesss who completely stop their marketing at the slightest challenge. The longer you stop your marketing activities, the harder it will be for you to get back on track when the pandemic scare is over. Investing a little in digital marketing will keep your brand recall high and you will be back in demand when the customers are in the market.
Keep on marketing your business digitally
Since most of your competitors would not be aggressively pushing their marketing efforts, you can be smart and invest a little in digital marketing. Being smart means, being specific with your communication and platform. Use a relevant message without being insensitive or pushy. Use a platform which has high engagement with your target audience. It is always a good idea to try different approaches as there is not much clutter out there right now.
See what works for you - test and learn
Try email marketing. Try social media marketing. Try doing some videos. See what gets you more engagement. Always had a specific digital marketing strategy that you had in mind? This might be the right time to try it out. Sharpen your strategies, explore the communication message.
Keep in touch with your current customers
Yes, you can’t go and have a meeting with your current customers but nothing stops you from picking up the phone and calling your customers. Ask them how they are doing. Show your concern and be genuine.
Besides calling, you can stay in touch with your customers through personalised, contextualised email messages. You cn also use digital marketing to connect with your existing customers.
We at Indian Weekender, can help you reach your customers and ensuring that when the lockdown is over, they flock to you.
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