China makes film to promote Fiji
The South Pacific Tourism Organisation (SPTO) and Tourism Fiji are collaborating with Air Pacific in commissioning the China Central Television (CCTV) to undertake a TV documentary programme on Fiji’s tourism attractions for the Chinese and other Asian markets.
CCTV is the national television station and the backbone of news media in the People's Republic of China. It broadcasts across mainland China and also to the rest of the world, to a total combined audience of over 1.3 billion viewers.
SPTO initiated a series of negotiations with the CCTV officials in the month on July at the Shanghai World Expo and secured the commitment and support of the Beijing-based CCTV to send a crew of four reporters and cameramen to undertake the project in the Pacific.
According to the CEO of SPTO, Mr. Ilisoni Vuidreketi, the primary objective of the CCTV documentary is to help establish the South Pacific and Fiji brand names in China, an important emerging tourist market for Pacific Island destinations. He added that this initiative will also create an excellent platform for some follow up tactical marketing initiatives for Fiji and the South Pacific region during the Shanghai World Expo which ends in October, 2010.
Mr. Frankie Song of CCTV, said, “We currently operate 19 public channels, 15 paid digital TV channels, 2 IPTV channels and 1 HDTV channel, broadcasting more than 800 hours programs a day. This South Pacific Tourism documentary will be aired on two of CCTV’s prime networks of CCTV comprehensive and CCTV News, on daily 5 minutes programmes through the entire month of October 2010”.
Mr. Song confirmed that these prime networks reach an audience of 10.8 million people.
Tourism Fiji’s CEO, Mr. Josefa Tuamoto, expressed strong support and commitment to the joint initiative to ensure that Fiji is featured prominently in the TV documentary.
He said, “our promotional efforts at the Shanghai World Expo’s Pacific Pavilion needs aggressive follow up marketing campaigns as we strategize towards realizing early conversions of Chinese consumer interests to actual travels. While the general exhibition and related marketing activities in the Pacific Pavilion are important for Fiji, the expected mass coverage on CC television will be a big boost to our promotional efforts in China.
Air Pacific’s direct flights from Nadi to Hong Kong is crucial to these campaigns in developing Chinese market for the South Pacific region. With Air Pacific as a key partner, CCTV will ensure that the Hong Kong to Nadi direct flight by the regional carrier is featured well in the documentary.
This strategic partnership between SPTO, Air Pacific and Tourism Fiji, is a classical demonstration of the importance of ongoing cooperative efforts between key industry stakeholders in Fiji and the region.
The South Pacific Tourism Organisation (SPTO) and Tourism Fiji are collaborating with Air Pacific in commissioning the China Central Television (CCTV) to undertake a TV documentary programme on Fiji’s tourism attractions for the Chinese and other Asian markets.
CCTV is the national television...
The South Pacific Tourism Organisation (SPTO) and Tourism Fiji are collaborating with Air Pacific in commissioning the China Central Television (CCTV) to undertake a TV documentary programme on Fiji’s tourism attractions for the Chinese and other Asian markets.
CCTV is the national television station and the backbone of news media in the People's Republic of China. It broadcasts across mainland China and also to the rest of the world, to a total combined audience of over 1.3 billion viewers.
SPTO initiated a series of negotiations with the CCTV officials in the month on July at the Shanghai World Expo and secured the commitment and support of the Beijing-based CCTV to send a crew of four reporters and cameramen to undertake the project in the Pacific.
According to the CEO of SPTO, Mr. Ilisoni Vuidreketi, the primary objective of the CCTV documentary is to help establish the South Pacific and Fiji brand names in China, an important emerging tourist market for Pacific Island destinations. He added that this initiative will also create an excellent platform for some follow up tactical marketing initiatives for Fiji and the South Pacific region during the Shanghai World Expo which ends in October, 2010.
Mr. Frankie Song of CCTV, said, “We currently operate 19 public channels, 15 paid digital TV channels, 2 IPTV channels and 1 HDTV channel, broadcasting more than 800 hours programs a day. This South Pacific Tourism documentary will be aired on two of CCTV’s prime networks of CCTV comprehensive and CCTV News, on daily 5 minutes programmes through the entire month of October 2010”.
Mr. Song confirmed that these prime networks reach an audience of 10.8 million people.
Tourism Fiji’s CEO, Mr. Josefa Tuamoto, expressed strong support and commitment to the joint initiative to ensure that Fiji is featured prominently in the TV documentary.
He said, “our promotional efforts at the Shanghai World Expo’s Pacific Pavilion needs aggressive follow up marketing campaigns as we strategize towards realizing early conversions of Chinese consumer interests to actual travels. While the general exhibition and related marketing activities in the Pacific Pavilion are important for Fiji, the expected mass coverage on CC television will be a big boost to our promotional efforts in China.
Air Pacific’s direct flights from Nadi to Hong Kong is crucial to these campaigns in developing Chinese market for the South Pacific region. With Air Pacific as a key partner, CCTV will ensure that the Hong Kong to Nadi direct flight by the regional carrier is featured well in the documentary.
This strategic partnership between SPTO, Air Pacific and Tourism Fiji, is a classical demonstration of the importance of ongoing cooperative efforts between key industry stakeholders in Fiji and the region.
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