A US entrepreneur has expressed astonishment at India’s ultra-fast delivery ecosystem, saying Amazon’s standard two-day delivery now feels outdated in comparison. Reported by NDTV.
Varuni Sarwal, CEO of US-based AI healthcare company TriFetch, highlighted the contrast after spending three weeks in India, where she experienced the efficiency of 10-minute deliveries firsthand.
India’s rapid B2C logistics network, built on platforms like Blinkit, has transformed customer expectations. Sarwal noted this striking cultural difference, saying Amazon Prime’s usual two-day delivery service “feels ancient” compared to India’s 10-minute model.
"San Francisco has self-driving cars. India has 10-minute everything. I'm not sure which is more impressive," she wrote. Reflecting on her visit, she added, "I just spent 3 weeks in India, and the biggest culture shock wasn't the traffic or the food.
It was realized that Amazon Prime's 2-Day Delivery feels ancient compared to India's 10-Minute Reality. We talk about US innovation being ahead, but in B2C logistics, India is living in 2030."
Sarwal described her experience in Ranchi, where she attended a wedding with a colleague. Realising they lacked outfits for the Haldi ceremony, she compared the typical US solution — taking an Uber to a mall or waiting two days for Amazon — with what happened in India.
"We opened Blinkit at the hotel. 15 minutes later, a rider arrived with two complete traditional outfits. The depth of the Indian consumer market is mind-bending," she wrote.
She added that the seamless efficiency of high-speed B2C logistics in a tier-2 city like Ranchi demonstrates that “the 'India Opportunity' goes far beyond the top one per cent.”
‘Made Life So Easier’
As her post went viral, users across social media echoed her views and praised India’s logistics ecosystem.
One user wrote, "Incredible perspective. India's B2C logistics are truly operating at a different level speed, reach, and adaptability are remarkable."
Another added, "True! The speed of delivery has made life so much more easier. Now even one day feels like a long wait."
A third commented, "One side we trivialise the simple solutions and one side glorify them. The point is, business models are made out of what is best effective, profitable resource available, be it tech or humans."
A fourth user wrote, "That's absolutely true! We only realize how fast our B2C logistics are once we get out of India. I am in the UK right now and the services over here are not even close!"
Recognising the vital contribution of delivery workers and gig platforms, the Indian government has extended social security benefits under the new labour codes. Aggregators are now required to contribute to a social security fund to ensure gig and platform workers receive essential protections such as life, disability, and health benefits.
ISSUE
Leave a Comment