Humm FM 106.2, Auckland’s only Bollywood Indian FM station, participated in the Farmers Santa Parade on Sunday, November 27.
After the success of Christmas 54 Hrs Radiothon 2015 for the less fortunate kids, Radiothon for Fiji Cyclone, and Bollywood movie in the park, Humm FM became the first Indian radio station to participate in the carnival.
Farmers Santa Parade has more than 80 years of history—it started in 1934—and is an iconic event for Auckland city. The carnival created a sense of excitement, joy, and nostalgia for the thousands of spectators lined up from Upper Queen Street to Britomart station.
The parade, which began at noon, ended after a two-hour colourful display from performers that included Santa on a huge sledge, gigantic flying angry bird balloons, Indonesian Carnival dance troupe, Disney’s Mickey Mouse and Cinderella themed carts.
Humm FM’s float received an enthusiastic response from the crowd as people took selfies with the station’s jockeys.
The dancers tapped their feet to Bollywood numbers. DJs from the station and Nasha Band performed from the float, while blue and white streamers rained on the spectators.
“We are always striving to raise the bar, innovate and create a Radio brand that touches the hearts and minds of people”, Roshila Prasad, Director of Humm FM said.
Another attraction was local Auckland-based Nasha Band that comprised artists who sang Bollywood and Hollywood numbers.
Humm FM also had a stall at Aotea Square with a photo booth at the Santa Party to interact with the spectators. People queued at the stall after the parade to pose with different props.
“We are really grateful for the support from Auckland Children’s Christmas Parade Trust, Pam Glaser and Michael Barnett, who encouraged and supported our participation to foster a better representation of Auckland’s diversity”, Ajay Vasisht, Director Marketing & Strategy, Humm FM added.
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