ISSUE
Friday, August 15, 2025
Volume 16 . Issue 72
An upset US-based Hindu group has urged Brookvale (New South Wales, Australia) based “Brookvale Union” brewery to apologize and withdraw its ginger beer carrying juxtaposed images of Hindu deities Ganesh and Lakshmi, calling it highly inappropriate.
Label at this ginger beer bottle juxtaposes image of Lord Ganesh’s face and Goddess Lakshmi’s body, besides displaying various other Hindu religious symbols.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Lakshmi is the goddess of good fortune and beauty and is also known as ‘world-mother’. Moksh (liberation) is the ultimate goal of Hinduism.
Brookvale Union, reportedly first founded in 1950, and said to be “always open”, defines itself as "Complex yet simple, safe but dangerous, smooth yet sharp, light but loose”.
Its Ginger Beer comes in 500 mL bottles in a box (also carrying same Ganesh-Lakshmi juxtaposed image) of 12 and is described as "Spicy yet mild, dry but wet, smooth yet sharp, tight but loose…”.
An upset US-based Hindu group has urged Brookvale (New South Wales, Australia) based “Brookvale Union” brewery to apologize and withdraw its ginger beer carrying juxtaposed images of Hindu deities Ganesh and Lakshmi, calling it highly inappropriate. Label at this ginger beer bottle juxtaposes...
An upset US-based Hindu group has urged Brookvale (New South Wales, Australia) based “Brookvale Union” brewery to apologize and withdraw its ginger beer carrying juxtaposed images of Hindu deities Ganesh and Lakshmi, calling it highly inappropriate.
Label at this ginger beer bottle juxtaposes image of Lord Ganesh’s face and Goddess Lakshmi’s body, besides displaying various other Hindu religious symbols.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Lakshmi is the goddess of good fortune and beauty and is also known as ‘world-mother’. Moksh (liberation) is the ultimate goal of Hinduism.
Brookvale Union, reportedly first founded in 1950, and said to be “always open”, defines itself as "Complex yet simple, safe but dangerous, smooth yet sharp, light but loose”.
Its Ginger Beer comes in 500 mL bottles in a box (also carrying same Ganesh-Lakshmi juxtaposed image) of 12 and is described as "Spicy yet mild, dry but wet, smooth yet sharp, tight but loose…”.
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