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Make more of opportunities, NZ businesses told

Make more of opportunities, NZ businesses told

As Western economies flounder, emerging countries like India and China are projected to become ever more dominant. In order to survive, Dr Reuben Abraham, of the Indian School of Business, says New Zealand needs to make the most of any opportunities this growth offers.Dr Abraham, executive director of the centre for Emerging Markets at the Indian Business School, said all business opportunities for the next 50 to 100 years were going to come out of India and China.

“Kiwi businesses just have to adjust tothe fact that this ischaotic and you just have to live with itand just go out there and get things done,”he told TV3’s Firstline recently. Dr Abraham said New Zealand needed to make more of its tourism opportunities, as 150,000 Indian tourists travelled to Australia last year.He had earlier addressed a NZ-India International Connections Seminar in Auckland

Introducing Dr Abraham, India- NZ Business Council chairman Wenceslaus Anthony spoke of the New Zealand Government’s plans. “The Government has an ambitious goal for New Zealand – to increase the ratio of exports to GDP from the current 30% to 40% by 2025. “Thus it is a call to our businesses to develop more internation-ally competitive businesses it is also
clear that we need to lift the profile of Kiwi businesses in international markets.

“We need to tell the ‘NewZealand Story’- We need to see the 'New Zealand Story’ used by NewZealand businesses to build greater brand recognition and demand for our goods and services overseas. For exporters to be successful they need to be competitive,” Mr Anthony said.

“Businesses are looking for op- portunities in the global scenario “This might be capturing value fromdesign expertise and intellectual property,or at the distribution or retail end of the chain.“Or it might be different ways of doing business such as joint ventures or inward or outward direct investments,” Mr Anthony said.

“Our expertise in niche areas – in both commodity and other high-value technology-based sectors – is strength.“NZ has a diaspora offshore, including many influential and well-connected New Zealanders who remain com-mitted to enhancing New Zealand’s economic interests. The challenge for us all – business and Govern-ment – is to grasp these opportunities for the benefit of New Zealand,” Mr Anthony said.

As Western economies flounder, emerging countries like India and China are projected to become ever more dominant. In order to survive, Dr Reuben Abraham, of the Indian School of Business, says New Zealand needs to make the most of any opportunities this growth offers.Dr Abraham, executive...

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