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Narendra “Style bhai” Modi

Narendra “Style bhai” Modi

Fashion now has a new name. He is being hailed and admired as one of India’s best dressed Prime Ministers. From neatly-cut and well-fitted bandhgala suits in different shades to his trademark half-sleeved kurta and brightly coloured Nehru jackets, Prime Minister Narendra Modi not only dressed appropriate to the occasion, but has also looked "classy" during his ongoing US trip, where he was seen to change his attire with almost every event or meeting.

Modi’s wardrobe for the five-day US trip, which was packed with series of bilateral meetings, public appearances and formal dinners, had been prepared under the guidance of Mumbai-based designer Troy Costa, known for his smart cuts and fine tailoring.

If bandhgala jackets are important aspect of the Prime Ministers dressing, they are favourite on the ramps too for men.

One case in point: the trademarking of the “Modi Kurta” — his signature outfit that, much like his politics, offers a certain contemporary practicality to the fabric of Indian tradition. It will soon be branded and sold en masse in India, the U.K., the U.S. and Southeast Asia.

The Prime Minister’s kurta is a shorter, crisper version of the traditional tunic; pair it with Bulgari shades and a Movado watch (he’s got penchants for them both) and you have a getup that nods to old national values while boasting the sophisticated commodities of Western life, which have been eagerly embraced by the upwardly mobile country in the 20-some years since its economy opened up to the world.

“His dressing sense certainly makes him stand out”, says designer Krishna Mehta.

Surely the well-fitted bandh collar jackets in sophisticated colours, with a bandh collar shirt and cuff links and pocket square look very distinguished. Modi’s fashion sense has even made the likes of Tommy Hilfiger make a statement like “ Modi is quite Fashionable while Obama dresses safe”.

It is a known fact Modi, who hails from Gujarat, has a proclivity for bright colours and it was evident when he attended a power dinner with Reliance Industries chief Mukesh Ambani and PepsiCo CEO Indra Nooyi in a peach bandhgala cut sleeve jacket worn over a cream silk kurta.

However, when he addressed the UN General Assembly, he kept his wardrobe absolutely formal by dressing in a dark coloured bandhgala suit.

Modi is known to have very specific fashion likes and dislikes, is seen changing clothes despite a busy schedule.

Wendell Rodricks, Goa-based National Award winning designer, said that he is extremely impressed with Modi's wardrobe.

He has infused a great sense of colour and energy for a politician. Gujaratis are known for their sartorial cultural legacy and Narendra Modi does justice to the six thousand legacy of India with aplomb.

We asked our favourite NIFT fashion designer Nikhil Kapoor about what he thought of Modi’s style and heres what he had to say – “Modi certainly knows fashion and colour to its best, his slightly roundish face sits perfectly on chinese collars of bandh gala and Nehru jackets. The bandhgala or the buttoned down Nehru Jacket compliment his strong personality.

His haircut, the trimmed beard, his watches and detailed look down to the shoes, add the sharp and sophisticated edge to his natural style. His choice of colours and the sheer fusion of the authentic Indian with the suave and stylish make him a fashion icon”.

For years Indian politicians may have been mocked for their crumpled, clumsy dressing but like everything else, modi is changing the face of Indian Politics and that is why we call him “Style Bhai”.

Fashion now has a new name. He is being hailed and admired as one of India’s best dressed Prime Ministers. From neatly-cut and well-fitted bandhgala suits in different shades to his trademark half-sleeved kurta and brightly coloured Nehru jackets, Prime Minister Narendra Modi not only dressed...

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