ISSUE
Friday, August 15, 2025
Volume 16 . Issue 72
The famous prasadam from Tirupati the Tirupati Laddoo has been granted the Geographical Identification or GI, that bars others from naming or marketing the sweetmeat preparation under the same name.
The Tirumala-Tirupati Devasthanams, a trust that administers the Venkateswara Temple in the Tirumala hills, had applied for Geographical Indication (GI) with the Chennai-based Geographical Indication Registry in March last year.
"The GI certificate for Tirupati Laddoo has been granted to the trust. The Laddoo is now protected under law and nobody can copy it," G L Verma, assistant registrar of Trade Marks and GI said.
Tirupati Laddoo is the popular name for Sri Vari Laddu that is offered as 'prasadam' (sacred food) to the devotees after they worship Lord Venkateswara.
"The size and flavour are typical characteristics of Tirupati Laddoo. Tirupati Laddoos are not produced anywhere in the world and are very unique in terms of quality, reputation and other characteristics, which go into its making," TTD had claimed in its application.
Under GI, the right to marketing a product is tied to a definite geographical territory and the manufactured goods should be produced or processed or prepared in that territory. This procedure prevents others from surreptitiously exploiting a brand name that has evolved over a period of time.
In the past, GI tag has been awarded to a number of Indian products or goods including Darjeeling Tea, Madhubani paintings and the famous Goan Feni. Worldwide, product categories include Champagne, Whiskey and Tequila have the GI tag.
The famous prasadam from Tirupati the Tirupati Laddoo has been granted the Geographical Identification or GI, that bars others from naming or marketing the sweetmeat preparation under the same name. The Tirumala-Tirupati Devasthanams, a trust that administers the Venkateswara Temple in the...
The famous prasadam from Tirupati the Tirupati Laddoo has been granted the Geographical Identification or GI, that bars others from naming or marketing the sweetmeat preparation under the same name.
The Tirumala-Tirupati Devasthanams, a trust that administers the Venkateswara Temple in the Tirumala hills, had applied for Geographical Indication (GI) with the Chennai-based Geographical Indication Registry in March last year.
"The GI certificate for Tirupati Laddoo has been granted to the trust. The Laddoo is now protected under law and nobody can copy it," G L Verma, assistant registrar of Trade Marks and GI said.
Tirupati Laddoo is the popular name for Sri Vari Laddu that is offered as 'prasadam' (sacred food) to the devotees after they worship Lord Venkateswara.
"The size and flavour are typical characteristics of Tirupati Laddoo. Tirupati Laddoos are not produced anywhere in the world and are very unique in terms of quality, reputation and other characteristics, which go into its making," TTD had claimed in its application.
Under GI, the right to marketing a product is tied to a definite geographical territory and the manufactured goods should be produced or processed or prepared in that territory. This procedure prevents others from surreptitiously exploiting a brand name that has evolved over a period of time.
In the past, GI tag has been awarded to a number of Indian products or goods including Darjeeling Tea, Madhubani paintings and the famous Goan Feni. Worldwide, product categories include Champagne, Whiskey and Tequila have the GI tag.
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