From arriving in New Zealand with a dream for his children’s future to building one of the country’s most respected financial advisory firms, Ajay Kumar’s journey is a story of vision, grit, and impact. As the driving force behind Global Financial Services, he has redefined what it means to combine business success with community purpose.
Building a Respected Brand
What began as a modest venture has grown into one of New Zealand’s most respected financial advisory firms, offering their services in arranging Home loans, Business loans, Commercial loans, Construction and Property Development loans, Life & Health insurance solutions, and Mortgage restructuring.
Kumar’s approach has always been holistic, with a sharp focus on providing tailored solutions that match the unique needs of every client. His philosophy is simple: real success lies not just in profits, but in the positive impact a business creates for its clients and the wider community.
The New Zealand Journey
"Better life for children so that they can achieve what they wanted & to establish a financial services company to serve the community so that community can prosper and achieve their goals" — that’s what first brought Kumar to New Zealand.
Once here, he found a professional landscape that rewarded honesty and hard work, without the bureaucracy that often slows progress.
"Freedom to work independently, less bureaucracy, 100% reward for supporting to its customers, community and well-wishers" is how he describes the inspiration behind his career in this country.
Recognition and Licensing
Named Indian Weekender Businessperson of the Year 2024, Kumar’s accolade reflects his exceptional leadership, entrepreneurial acumen, and his deep commitment to both business growth and community development.
Global Finance is licensed by FMA to provide its services and it has six branches in New Zealand.
Ajay Kumar, Managing Director of Global Financial Services Limited, was named The Indian Weekender Businessperson of the Year 2024
Leadership and Resilience
Kumar's journey has been defined by resilience, dedication, and a passion for building bridges between communities through financial literacy and empowerment.
Under his leadership, Global Financial Services has thrived by fostering trust, delivering value, and anticipating market changes. His ability to adapt to economic shifts has been a key driver of the company’s continued success.
As a hands-on leader, Kumar ensures his team embodies the values of integrity, customer focus, and innovation.
An Inclusive Work Culture
He has also worked to build an inclusive and diverse team culture, knowing that creativity and problem-solving flourish in such an environment.
By empowering his employees and encouraging professional growth, Kumar has shaped a workforce that mirrors his own passion for helping clients reach financial freedom through his innovation – “Mortgage Genius Plan” wherever possible.
Impact on National Policy
One of the defining moments in his career came when he made a presentation to then Prime Minister Sir John Key, suggesting ways to optimise the country’s KiwiSaver scheme. Key praised the ideas, and to Kumar’s surprise, some of those suggestions were later implemented in the national budget, as per our Chief Editor Dev Nadkarni who saw Ajay Kumar’s presentation to the ex-Prime Minister and thereafter covered budget news from Parliament.
Commitment to the Community
Kumar is equally committed to giving back. He has been a vocal advocate for financial literacy. Particularly active within New Zealand’s Indian and South Asian communities, he supports charitable organisations, community events, and educational programmes.
Proudest Achievements
When asked about his proudest achievements, he says,
"Getting satisfaction, appreciation and support from my customers, staff and financial institutions.
Proving that Indians can also create a World Class company to serve their community and country despite many challenges despite migration from another country."
He remains grounded in his roots through "regular communication" with India, and being part of the Indian community in New Zealand gives him confidence: "Feel confident that we are able to serve New Zealanders with honesty and integrity."
Facing Challenges
Challenges have come along the way, particularly "Tall Poppy Syndrome", but his approach has been to "keep a low profile" and focus on his mission: "To fulfil Regulator, Customers, Staff & Financial institution expectations."
Advice for Aspiring Kiwi-Indians
For aspiring Kiwi-Indians wanting to start something of their own, his advice is straightforward,
"New Zealand is an excellent country provided you aim to work here sincerely and honestly. Focus on long term achievements instead of applying short cuts."
Continued Innovation
Through all of this, Kumar’s company continues to innovate, with standout offerings like the “Mortgage Genius Plan” — a service to all those who have any type of loan and like to reduce interest burden, that too without increasing loan instalment and within their capacity. Learn how to manage your loan smartly to gain financial freedom.
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