Mitre 10 Marks Fifth Year Of Diwali Celebrations

Mitre 10 is lighting up Aotearoa for the fifth year running with Diwali celebrations to honour the festival’s spirit of joy, unity, and belonging. What began in Auckland has now expanded nationwide - recognising the growing Indian communities across New Zealand and embracing the diversity that defines the Kiwi identity. Since 2021, Diwali has become a cherished tradition at Mitre 10, celebrated through vibrant in-store displays, Hindi music, traditional sweets, and cultural education for both team members and customers. This year, stores will receive festive kits including greeting posters, floral garlands and more. Customer-facing events like Easy As Kids workshops offer rangoli-shaped diya making activities, while Support Centre staff host puja and share traditional treats. It’s all part of Mitre 10’s mission to make everyone feel: ‘This is a place for me.’ 

Team Involvement and Belonging

At the heart of this is Mitre 10’s commitment to cultural inclusion. “At Mitre 10, we celebrate what makes each person unique.” says Jules Lloyd-Jones,Chief Marketing Officer of Mitre 10. “Our aim is for every team member to feel proud of their own stories, backgrounds and beliefs and to bring their whole self to work. We’re a family and we are committed to embracing cultural differences.” Support Centre staff host puja (Hindu prayer), share reflections, and enjoy traditional Indian treats—creating moments of connection and learning across the business. 

Community Connections

Diwali also reaches customers through Easy As Kids workshops held on the 19th of October, the weekend before the festival. At Mitre 10 stores throughout the country, children are invited to create rangoli-shaped diya, offering a fun and culturally rich experience that brings families together. “Diwali or Deepavali - is a beautiful opportunity to celebrate our culturally diverse team and wish one another good health, prosperity and light,” Jules Lloyd-Jones adds.  

Why It Matters 

New Zealand’s cultural landscape continues to evolve, Mitre 10 is leading by example. “We’re a proudly locally owned Kiwi brand, and that means embracing the full spectrum of what Kiwi looks like today,” says Jules Lloyd-Jones.