1. The power and torque of Isuzu’s powerful, economical DOHC 16 valve 3-litre diesel engine, producing 250Nm at 1000 rpm.

2. Stainless steel timing chain and gears - no poly belt replacement at 60-100,000km.

3. Heavy-duty extra-wide chassis with eight cross members and eight body-mount points. Tapered wheel bearings and diff snorkels standard.

4. Safety: dual airbags, ABS with EBD twin piston front brake calipers and pre tensioning front seatbelts.

5. Attention to detail and build quality –just compare it.

6. Truck toughness – from Isuzu, the world’s biggest truck manufacturer.

7. And the world’s biggest builder of diesel engines.

8. Isuzu is Japan’s oldest vehicle manufacturer.

9. With true New Zealand delivery: the entire import, distribution and dealership network is proudly Kiwi owned and operated.

10. Davey Hughes chose D-Max. “This ute is one tough mutha,” says the Kiwi icon swashbuckling adventurer, owner of the Swazi brand of outdoor clothing.