ISSUE
Friday, August 15, 2025
Volume 16 . Issue 72
A joint collaboration between Southern Institute of Technology (SIT) Bachelor of Fashion Design and Technology students and H & J Smith will see the creation of new window displays for their upcoming spring promotion.
The team will be putting together displays to celebrate the arrival of spring and new season fashion. The work will feature avant-garde style displays with full outfits made of flowers, leaves and other materials personifying the nature of spring. The work will tie in with the 3rd year fashion course assessments which include student requirements of producing a static display for a window to promote their final collection.
Past work has seen H & J Smith work with the wider community including SIT, and they chose SIT again due to the creativity of the students says H & J Smith marketing manager Rebecca Sheppard. “In our earlier collaboration with the 3rd year students, we saw their creativity and thought this project was something they could enjoy and sink their teeth in to.”
As part of the collaboration for the spring fashion launch, SIT students will also be assisting in the designing and making of the dresses alongside H&J Smith. The students are also assisting in the installation of the displays in the Invercargill store, with the displays and corner window to be unveiled on Thursday 29 August.
SIT fashion tutor Melissa James says she has always felt H&J Smith have excelled with their window displays and working with them would offer a lot to the students. “I was delighted when they expressed an interest in talking to the students and even more thrilled at the opportunity they are offering for students to get some real-life experience. They will get to work with experienced people who have a wealth of knowledge and advice to offer them.”
A joint collaboration between Southern Institute of Technology (SIT) Bachelor of Fashion Design and Technology students and H & J Smith will see the creation of new window displays for their upcoming spring promotion. The team will be putting together displays to celebrate the arrival of spring...
A joint collaboration between Southern Institute of Technology (SIT) Bachelor of Fashion Design and Technology students and H & J Smith will see the creation of new window displays for their upcoming spring promotion.
The team will be putting together displays to celebrate the arrival of spring and new season fashion. The work will feature avant-garde style displays with full outfits made of flowers, leaves and other materials personifying the nature of spring. The work will tie in with the 3rd year fashion course assessments which include student requirements of producing a static display for a window to promote their final collection.
Past work has seen H & J Smith work with the wider community including SIT, and they chose SIT again due to the creativity of the students says H & J Smith marketing manager Rebecca Sheppard. “In our earlier collaboration with the 3rd year students, we saw their creativity and thought this project was something they could enjoy and sink their teeth in to.”
As part of the collaboration for the spring fashion launch, SIT students will also be assisting in the designing and making of the dresses alongside H&J Smith. The students are also assisting in the installation of the displays in the Invercargill store, with the displays and corner window to be unveiled on Thursday 29 August.
SIT fashion tutor Melissa James says she has always felt H&J Smith have excelled with their window displays and working with them would offer a lot to the students. “I was delighted when they expressed an interest in talking to the students and even more thrilled at the opportunity they are offering for students to get some real-life experience. They will get to work with experienced people who have a wealth of knowledge and advice to offer them.”
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