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Patel top scores at Hamburger University

Patel top scores at Hamburger University

McDonald’s NZ senior brand manager Chet Patel has just returned from McDonald’s Worldwide Hamburger University in Chicago where he was awarded the ‘Tony Award’ for highest academic achievement among almost 100 top marketers from around the world.

Hamburger University, often referred to as the Harvard equivalent of the quick-service restaurant industry, was founded in 1961 and today more than 5000 students attend the esteemed Hamburger Universities around the world each year.

Chet was first selected amongst the Dean’s List of the top 10% of participants, then ultimately as the top overall participant. “This is a huge achievement for Chet and for McDonald’s New Zealand,” says McDonald’s NZ managing director Patrick Wilson.

“We now have one of the top ranked marketers within McDonald’s worldwide – amazing recognition given the scale of the company and the size of the brand. Chet is a real asset to the team.”

There are seven Hamburger University campuses around the world: Munich, London, Sydney, Tokyo, Brazil, Beijing and the 80-acre, 130,000 square-foot facility located at McDonald’s corporate offices in Oak Brook, Chicago where Chet undertook his training.

“It was an amazing experience, and the training I received is invaluable to my work in New Zealand,” say Chet Patel. “It’s truly an honour to be recognised by the global McDonald’s team.”

Chet is a senior brand manager for McDonald’s New Zealand, and has been part of the Kiwi marketing team for more than five years. His marks at the Hamburger University were scored across course work, tests, team work, leadership and other key competencies.

Ninety-three of McDonald’s top up-and-coming marketers from around the world attended the eight day course which saw them complete a mix of work including group projects, lectures from senior marketers and ultimately a presentation to a panel of senior management, including Global Chief Brand Officer, Kevin Newell.

McDonald’s NZ senior brand manager Chet Patel has just returned from McDonald’s Worldwide Hamburger University in Chicago where he was awarded the ‘Tony Award’ for highest academic achievement among almost 100 top marketers from around the world.

Hamburger University, often referred to as the...

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