ISSUE
Friday, August 22, 2025
Volume 16 . Issue 73
Mumbai: Bollywood actor Abhay Deol, who is known for his on-screen quirky avatars, launched ‘GoJiyo’, an online virtual world from the Godrej Group.
The website-gojiyo.com- aims to provide users the perfect platform to live an exciting life online while making new, like-minded friends while creating a fusion of customer experience and brand activation.
“The GoJiyo virtual arena will be an expansive 3D world where users interact with one another via personalized avatars that are unique representations of themselves,” said Abhay.
GoJiyo.com will mark the coming together of online gaming, virtual reality and social networking to create an integrated experience on a global scale.
Tanya Dubash, Executive Director & President, Marketing, Godrej Group said, “GoJiyo.com is a platform for the Godrej brand and its portfolio to interact with the young Indians who are the predominant proportion of India’s rapidly growing base of millions of online consumers.”
India’s current online population is an estimated 81 million connections and 54 million users* and a majority of internet users are in the age group of 19-35 in the SEC A.B and C categories.
This population is growing by a third each year and is the key target group to engage in a meaningful and long-term relationship especially in urban India where household penetration in urban India is estimated at nearly 45%.
Mumbai: Bollywood actor Abhay Deol, who is known for his on-screen quirky avatars, launched ‘GoJiyo’, an online virtual world from the Godrej Group. The website-gojiyo.com- aims to provide users the perfect platform to live an exciting life online while making new, like-minded friends while...
Mumbai: Bollywood actor Abhay Deol, who is known for his on-screen quirky avatars, launched ‘GoJiyo’, an online virtual world from the Godrej Group.
The website-gojiyo.com- aims to provide users the perfect platform to live an exciting life online while making new, like-minded friends while creating a fusion of customer experience and brand activation.
“The GoJiyo virtual arena will be an expansive 3D world where users interact with one another via personalized avatars that are unique representations of themselves,” said Abhay.
GoJiyo.com will mark the coming together of online gaming, virtual reality and social networking to create an integrated experience on a global scale.
Tanya Dubash, Executive Director & President, Marketing, Godrej Group said, “GoJiyo.com is a platform for the Godrej brand and its portfolio to interact with the young Indians who are the predominant proportion of India’s rapidly growing base of millions of online consumers.”
India’s current online population is an estimated 81 million connections and 54 million users* and a majority of internet users are in the age group of 19-35 in the SEC A.B and C categories.
This population is growing by a third each year and is the key target group to engage in a meaningful and long-term relationship especially in urban India where household penetration in urban India is estimated at nearly 45%.
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