Fiji's economic performance is linked to the tourism industry, ANZ Bank's general manager for Fiji Robert Bell said. Tourism was an important foreign exchange earner for Fiji, which contributes to foreign reserves. Mr Bell made the comments while handing over a cheque to the Tourism Forum organising committee. He said it was also one of the largest employers and developers for local staff.
"The current operators have also proven to be very resourceful and resilient despite difficult local and global conditions over the last three years," he said. "ANZ through its tourism specialist team has been a long term supporter of tourism in Fiji and around the Pacific.
"Tourism will remain one of the key ANZ focus going forward." ANZ Bank became the major sponsor for the Fiji Tourism Forum to be held on August 14 at the Intercontinental Fiji Golf Resort & Spa.
Mr Bell said ANZ believed significant growth could come from further tourism development and marketing. Forum planning committee chairman Damend Gounder said that this years' Forum was probably the most important of recent times as the industry had to discuss and determine strategies for a very challenging economic and competitive environment.
"Destination Fiji still maintains its flavour within our source markets, however, as the industry looks for consolidation and growth the leaders within the tourism industry will need to suggest new ways of moving forward," he said.
Meanwhile, Tourism Fiji in co-operation with the Fiji Islands Backpackers Association has declared August as Backpackers/Flashpackers Month. This initiative will be supported by extensive advertising and promotion in key markets Australia and New Zealand.
Air Pacific will take part with attractive airfares for this growing youth market. The recent 20% devaluation of Fiji dollars provides a unique opportunity to encourage tourists to the Pacific’s most popular destination.
Fiji's economic performance is linked to the tourism industry, ANZ Bank's general manager for Fiji Robert Bell said. Tourism was an important foreign exchange earner for Fiji, which contributes to foreign reserves. Mr Bell made the comments while handing over a cheque to the Tourism Forum...
Fiji's economic performance is linked to the tourism industry, ANZ Bank's general manager for Fiji Robert Bell said. Tourism was an important foreign exchange earner for Fiji, which contributes to foreign reserves. Mr Bell made the comments while handing over a cheque to the Tourism Forum organising committee. He said it was also one of the largest employers and developers for local staff.
"The current operators have also proven to be very resourceful and resilient despite difficult local and global conditions over the last three years," he said. "ANZ through its tourism specialist team has been a long term supporter of tourism in Fiji and around the Pacific.
"Tourism will remain one of the key ANZ focus going forward." ANZ Bank became the major sponsor for the Fiji Tourism Forum to be held on August 14 at the Intercontinental Fiji Golf Resort & Spa.
Mr Bell said ANZ believed significant growth could come from further tourism development and marketing. Forum planning committee chairman Damend Gounder said that this years' Forum was probably the most important of recent times as the industry had to discuss and determine strategies for a very challenging economic and competitive environment.
"Destination Fiji still maintains its flavour within our source markets, however, as the industry looks for consolidation and growth the leaders within the tourism industry will need to suggest new ways of moving forward," he said.
Meanwhile, Tourism Fiji in co-operation with the Fiji Islands Backpackers Association has declared August as Backpackers/Flashpackers Month. This initiative will be supported by extensive advertising and promotion in key markets Australia and New Zealand.
Air Pacific will take part with attractive airfares for this growing youth market. The recent 20% devaluation of Fiji dollars provides a unique opportunity to encourage tourists to the Pacific’s most popular destination.
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