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Kari Virundhu 2.0: A Celebration Of Tamil Culture In Auckland

Kari Virundhu 2023

TANZI and Arasan NZ Trust are delighted to announce the return of Kari Virundhu 2.0, a traditional Tamil village-style festival, on May 4th, 2024. This event is not just a culinary extravaganza but a vibrant celebration aimed at uniting diverse communities across New Zealand, promoting social harmony and cultural exchange. The festival will be held at the Samoan Assemblies of God in Auckland from 11:00 AM to 4:00 PM.

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Embark on a Gastronomic Adventure Through South India

Kari Virundhu 2.0 offers an unforgettable culinary journey with a menu showcasing a wide array of delectable vegetarian and non-vegetarian dishes. Each dish, from fragrant biryanis to flavourful curries, is lovingly prepared by our team of chefs and volunteers and served on traditional banana leaves, enhancing the authenticity of the dining experience.

Celebrating Diversity and Togetherness

The festival not only celebrates the rich culinary heritage of Tamil Nadu but also embodies the values of inclusivity and community. "This event transcends cultural boundaries, inviting people from all walks of life to experience a cherished tradition from the remote parts of Tamil Nadu," says Dr. Lux Selvanesan, Chairman of Arasan NZ Trust. "It's a powerful way to welcome and integrate diverse populations in New Zealand, especially in Auckland, one of our most diverse cities."

Culinary Excellence Through Collaboration

The festival's menu is a testament to collaborative efforts involving several South Indian chefs and culinary experts based in Auckland and Hamilton, ensuring an authentic taste and variety. "We have taken great care to design a menu that not only celebrates South Indian cuisine but also showcases the diversity within our culinary traditions," states Mr. Sowndra Palinisamy, President of TANZI and the lead of the cooking department.

A Strategic Marketing Approach

Understanding the significance of effective communication, the marketing for Kari Virundhu 2.0 has been meticulously planned. "Our team has developed a comprehensive marketing strategy, utilising expertly designed posters and videos that capture the essence and liveliness of the festival," explains Mr. Kishorkumar Kumarasamy, Secretary of Arasan NZ Trust and marketing lead. "These efforts ensure that the festival reaches a wide audience, inviting them to partake in this celebration of culture and community."

Event Details:

Date: May 4th, 2024

Time: 11:00 AM to 4:00 PM

Location: Samoan Assemblies of God, 38 Robertson Road, Favona, Auckland

Tickets: Available online at https://www.trybooking.com/nz/RIX

Click here for more details

Join Kari Virundhu 2.0, not just to relish the flavours of South India but to celebrate the unity and diversity that define our vibrant community

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