Avocados Australia Limited, the leading body representing the Australian avocado industry, has unveiled its highly anticipated foray into the Indian market, with Australian former international cricketer Brett Lee joining as their brand ambassador, Fresh Plaza reported.
The announcement was made during Avocados Australia's Launch Trade Reception at the Australian High Commission in New Delhi. This partnership signifies a major milestone for both Australian avocados and the Indian fresh fruit market. Renowned for their premium quality and health benefits, Australian avocados promise to tantalise Indian palates with a fusion of flavours, textures, and nutrition. With Brett Lee on board, the launch aims to introduce a premium and healthy option to Indian households, encouraging the inclusion of avocados in daily meals and snacks.
The avocado market in India is on the rise, with increasing consumption and global demand over the past decade. Avocados are hailed as a nutritious addition to all diets, especially for vegetarians.
The Australian avocado industry is experiencing rapid growth, producing over 115,385 tonnes in 2022/23, with forecasts indicating a rise to approximately 170,000 tonnes by 2026. In tandem with this growth, Australian growers are keen to tap into new international markets such as India, with exports playing a vital role in the industry's future sustainability.
John Tyas, CEO of Avocados Australia, emphasised the importance of the Indian market and outlined the strategy to boost the visibility of Australian avocados in India. He stated, "We are excited to introduce the exceptional taste and nutritional benefits of Australian avocados to the diverse Indian market. With our focus on exports and a commitment to quality and service, we are confident of establishing a strong presence in India. While there is competition, we believe our focus on quality, service, year-round availability, and market support will set us apart. Additionally, with Brett Lee as our brand ambassador, we are confident that Australian avocados will become a beloved fruit in Indian households, enriching meals and inspiring culinary creativity."
Brett Lee also expressed his excitement about the collaboration, saying, "I am thrilled to be associated with Australian avocados, a fruit that embodies health. Throughout my journey, I have prioritised nourishing my body with good food, which is why I'm excited to combine this passion with my deep affinity for India and its rich culture. I look forward to promoting the exceptional taste, quality, and versatility of Australian avocados both at home and abroad."
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