Punjabi music fans in Auckland were treated to a night of unparalleled entertainment as the charismatic singer-songwriter Tarsem Jassar performed in the city this weekend.
Organised by R&Kay Productions and The GOAT Builders, the show on July 23 saw a packed venue with more than 2,500 enthusiastic fans from all walks of life coming together to celebrate the magic of Punjabi music.
Dignitaries like Auckland Business Chamber Chief Executive and former National Party leader Simon Bridges, parliamentarian Simeon Brown and former Kiwi cricketer Kyle Mills were in attendance.
Jassar, known for his soulful voice, meaningful lyrics, and charming stage presence, did not disappoint his fans in Auckland. The atmosphere was charged with excitement and anticipation from the moment he stepped on stage at Manukau’s Due Drop Events Centre.
He effortlessly connected with the audience, leaving a lasting impression on everyone present. He managed to transport his fans back to Punjab with the vibe and atmosphere he created with his songs and stage interaction.
He shared anecdotes about the inspiration behind some of his popular songs, making the audience more connected to the artist and his music.
His distinctive voice on songs such as Galwakdi, Sardara, Geet De Wargi and Turbanator resonated at the venue, and fans could not help but sing along, adding to the electric energy.
Aside from his vocal prowess, Jassar's band also deserves special mention. The lighting and stage design enhanced every moment, creating a captivating ambiance that kept the audience engaged from start to finish.
Jassar, who is looking forward to the release of his upcoming film ‘Mastaney’ on August 25, 2023, took the time to express gratitude to his Auckland fans, acknowledging their unwavering support throughout his musical journey.
"I am overwhelmed by the love and support from my Auckland fans. Thanks, Auckland. It was not only a sold-out show...it was over-packed and a great show because of you guys. Let's keep our culture alive and celebrate our heritage together," said the 37-year-old during the concert.
The show was an enchanting celebration of Punjabi music and culture and proved to be an unforgettable night, leaving fans in awe of his talent and artistry.
One of the attendees, Avleen Kaur, said, "It was a great show. He hooked us for the entire show, which was great. I like him and his songs, so I will be biased, but I heard lots saying that they were not his fans, but they have become ones after the show."
Sabby, another audience member, said, “One of the best live shows I have ever attended. It was so magical seeing people of all ages vibing to his songs. Big congratulations to the whole team for the successful sold-out event. This concert was worth every moment."
Talking to The Indian Weekender, Raman Agnihotri, Director of R&Kay Productions, expressed his delight at the event's success.
"It was great to see the audience were always on their toes and performing bhangra. We had an overwhelming response, and the vibe was amazing. Such events are important for the Indian community as they represent the pride of our country, India and its rich culture. Through such concerts, we need to take our culture internationally.”
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