Healthy Families Manukau, Manurewa-Papakura is using local champions to front a social media campaign to recruit passionate people who can inspire longer, healthier living.
Healthy Families is an innovative new approach to empowering healthy lifestyles right where people live, learn work and play.
Beginning as they mean to go, the campaign celebrates the vibrant communities that live in Manukau, Manurewa and Papakura.
Healthy Families Manager (Manukau, Manurewa-Papakura), Ben Youdan, says that having locals as the face of the campaign, was an exciting opportunity to reflect the diverse communities that Healthy Families is looking forward to working with.
“We’re looking for all kinds of awesome, not just the experienced health nuts. Health sector practice is a bonus, not a necessity. What people must have is an ability to identify and navigate the complexities that influence people’s health and strive to improve equity for Maori and Pacific peoples”.
Youdan said he felt really strongly about using the recruitment phase as an opportunity to promote how significant the community are in everything Healthy Families are about.
“We got together with local photographer and storyteller, QianeMatata-Sipu, to capture local movers and shakers doing fun and crazy things in celebration of positive action around their well-being. It was inspiring to see supportive local families volunteer their time and embrace doing things differently.”
One face of the campaign is Porse home-based childcare Educator, Parwati Pillay.
“I know that Healthy Families will engage well with communities in South Auckland because of the way they made me feel. I felt comfortable and really welcomed throughout the photo shoot, and I loved that I could wear my traditional Indian dress while doing things outside my comfort zone, like climbing the jungle gym and swinging around in the playground. I had a blast.”