Indian Weekender’s revolutionary new App brings our readers the news they can use. It is a first of its kind App, meaning, it instantly updates for latest offers, deals and coupons, along with bringing the best of the Indian community news to readers.
“It’s so much more than just a regular App. It brings to users news they can truly use, like offers, coupons and specials. It updates instantly and you don’t need to print anything. Just show coupons, deals or offers at the retailers, and you’re good to go,” says Rohan DeSouza, the Chief Tech Officer, Indian Weekender.
The new Indian Weekender app is a trendsetter as far as apps go, there’s no app of this nature that leverages content and coupons on the same app, nothing like this has been done in NZ before.”
The Indian Weekender App is future ready and brings the tremendous edge of the medium to advertisers as well as readers.
In the next 2 to 3 years, every consumer is expected to own a smartphone and tablet sales will exceed PCs. Global Internet users would have doubled and with this perspective, to become successful, brands and companies including newspapers are beginning to take this medium seriously. To be precise, companies will need to more than quadruple their mobile budgets to begin catching up with the pace at which consumers are embracing the channel.
Ease of navigation, sharing favorite stories on social media and prioritise content are some of the key elements that the Indian Weekender tech team focused on while developing the in responding to changing readership patterns.
A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.
So, this is yet another way for the Indian Weekender to offer a personalized experience to our readers as well as have a meaningful engagement with them.
“The App is a turning point in the journey of the Indian Weekender. As we’re closely involved in all community businesses, the coupons and deals feature of the App will help our clients get more direct access to customers. With more customers relying on their smart devices, it is easier to connect with clear focused demographics or the affluent demographic through this new development. We will soon be launching a value added service for our existing and new clients,” says Gaurav Gupta, Business Manager, Indian Weekender.
Readers can browse the latest stories, follow our leading columnists and post comments. There is much to discover. This exciting new feature adds another dimension to our integrated approach to reaching out to readers. Of course, it would not have been possible without the work, creativity and support of a talented bunch of techies.
Grab offers, deals, coupons and more...
A seamless experience
Our readers get a better, more consistent experience with the IWK App. It has a deceptively simple interface but we now reach our readers instantly and continuously. The QR scanner allows readers to go to any content on the App directly.
Push notifications
You stay updated through the instant ‘push’ notifications each time there is a new deal to be grabbed or a breaking news story.
Never miss a deal and a special
The App features hot deals and specials and readers to connect instantly with their favorite retailers.
Business directory
The only online Indian business directory is now available on your mobile. Browse a variety of Indian businesses through the Indian Weekender App.
Latest events, pictures and videos
Get the latest from the Kiwi Indian community; view our collection of videos or pictures on your smartphone.
Search past issues
Each issue of Indian Weekender is off the shelves in only a few hours of being published. If you can’t find any copies, don’t worry. With this App, you can access back issues easily. Ads, features and news are all available, forever.
Loyalty is rewarded… instantly
If you find yourself frequenting your favorite curry place, the App will make each visit even better than the last with the loyalty stamp feature. No need to carry the loyalty card, just access it on your phone through the IWK App and redeem that freebie.
Find the closest store or restaurant
If you have a loyalty stamp on the App, this handy feature lets you know the closest restaurant, store or event.
The techie behind the tech
Rohan de Souza, is the Chief Technology officer for Indian Weekender. He has been instrumental in spearheading the strategy, design and development for some of New Zealand’s biggest media and real estate websites including 3 News, Radio Live and Barfoot & Thompson. He is currently a Director at App La Carte, a mobile app development solution company that enables anyone to create their own mobile app using an online interface and Moa Creative, a custom mobile app development agency.