Screen icon Elizabeth Taylor said: “Jewellery has the power to be the one little thing that makes you feel unique.”
Jewellery celebrates life. It’s how we commemorate the important milestones in our lives and cherish the people we love.
Every piece of jewellery has a story to tell.
Estele NZ- an Indian jewellery brand launched in New Zealand on October 29 – has a history dating back to 1989, with over 300 stores, 700 points of sale and 40 million customers worldwide.
Estele NZ stands apart from other jewellery brands.
Owner Sandeep Joseph explains: "Estele is an Indian brand which has a factory based in Hyderabad. Unlike other brands, this brand stands for women's empowerment. Over 80% of employees in its factory are underprivileged women, most of whom are single mothers. Each piece is hand-made with extreme care and love, using recycled and sustainable materials and even carries a 1-year warranty.”
Joseph, who, along with his wife Shazia, is bringing this brand to NZ , says empowering women and saving the planet are the drivers behind the move to bring the brand to NZ.
He says: “Each of our jewels is fantastic, and it gives us great happiness to bring this brand to NZ. Our brand will not cater only to the Indian diaspora in NZ but to larger ethnicities that live in NZ. The pricing is also affordable, and I can assure you that you can access our jewels without breaking your bank balance.”
But the brand is entering the NZ market with a small footprint and is available online at https://www.estele.nz and through apps on android and apple.
Says Joseph: “ Though it is currently available only on e-commerce platforms, we plan to open stores in NZ once the security position gets better. I hope by next year we have our stores in NZ."
Joseph adds:” Our jewellery is not cheap junk but is art in itself. As a proud Indian from Hyderabad, I feel immense pride in bringing this brand to NZ as it will eventually make Indian jewellery famous in NZ.”