The Department of Internal Affairs’ online safety website keepitrealonline.govt.nz is now available in Hindi language.
A press release from the office of the DIA confirmed a short while ago as a part of its strategy to go multilingual, which will see hugely popular campaign being translated into four languages - Te Reo Maori, Samoan, Simplified Chinese along with the Hindi language.
The Keep It Real Online campaign went viral after its launch at the beginning of June. The videos have been viewed over 30 million times and our website has received 218,000 visitors, most of whom live in New Zealand.
The campaign essentially deals with the problems of un-chequered and easy access of inappropriate content to the younger viewers of internet, posing huge developmental challenges.
The sensational success of the campaign seems to have prompted the office of the DIA to consider further translation in other popular ethnic languages in order to connect with wider communities.
“In developing this campaign, it was really important for us to make the tools and advice for Keep It Real Online as accessible as possible,” says Trina Lowry, Manager Design Engagement and Innovation for DIA’s Digital Safety Group.
“We chose to translate the website into these four languages as they’re the most widely spoken in New Zealand and we wanted to ensure as many parents and caregivers as possible can get the information they need to keep their kids safe online.”
“We hope translating the website will help the important messages about online bullying, pornography, online grooming, and inappropriate content reach as many parents and caregivers as possible” says Trina Lowry.
Hindi language is the fourth most spoken language in Auckland and the fifth most spoken language in New Zealand.
In census 2018 Hindi language has slipped from the earlier fourth to now fifth position in terms of spoken by the number of peoples in New Zealand.
Direct links to website in each language: