The different policies and decrees that have been endorsed by Cabinet is part of the new holistic approach taken by government towards tourism says the Attorney General and Minister for Tourism Aiyaz Sayed-Khaiyum.
Tourism is the single biggest revenue earner for Fiji and it is therefore prudent to take steps that not only benefits government coffers but also satisfies the tourists who come to Fiji to relax and enjoy the world famous Fijian hospitality.
Over the past few years, tourist numbers have be increasing rapidly showing signs of confidence from visitors to come to Fiji.
“Tourism is not just about filling the hotel rooms which the approach was taken previously,” he said.
“Tourism is about extracting the tourism spends in the different services. That is very very important.”
Mr Sayed-Kahiyum said the practice done previously went through an overhaul and the new products now are very competitive.
“Previously it was about filling up the hotel rooms. Tourism is not about filling up the hotel room but how much money they spend in the local economy – through handicrafts, rental cars, and visiting villages.”
Tourism Fiji Chief executive officer Josefa Tuamoto says increase tourist numbers were a sign that products such as the Fiji Me, Kava Me, Romance Me, Pamper Me, Dive Me, and Cruise Me among the many others were hitting the tourists.
This is all paying dividends to the marketing strategy by Government though Tourism Fiji which oversees the whole tourism industry and the Ministry of Tourism.
“I think with the increase in tourists numbers is a result of the products that we (Fiji) are offering and is finally reaping the rewards,” he said.