Actor Ranveer Singh has stepped into the entrepreneurial space with the launch of Rangeela Vodka, taking on the role of Co-Founder and Creative Partner at ABD Maestro. Known for his flamboyant style and boundless energy, Ranveer’s new venture mirrors his vibrant personality, bold, expressive, and unapologetically unique.
Announcing the brand, the actor shared, “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated,” as quoted by Bollywood Hungama
Rangeela lives up to its name, embodying a lively and inclusive brand identity aimed at those who embrace individuality and creativity. The vodka is crafted to suit a wide range of palates, smooth enough for shots yet versatile enough for cocktails, blending citrus, cranberry, and even espresso flavours.
Currently launched in Maharashtra, Rangeela will soon expand to Goa, West Bengal, and North India, marking ABD Maestro’s strategic entry into youth-driven urban markets. The rollout aligns perfectly with Ranveer’s strong connection to younger audiences and his reputation for pushing creative boundaries.
For Ranveer, this isn’t just another celebrity endorsement; it’s a personal passion project. His direct involvement in shaping the brand’s visual identity and ethos reinforces his commitment to creating something authentic and memorable, as reported by Bollywood Hungama.
Meanwhile, on the professional front, the actor is gearing up for his next big release, Dhurandhar, hitting theatres on December 5. The high-octane action entertainer has already generated buzz for its intense visuals and Ranveer’s gritty performance.
With Rangeela hitting the shelves and Dhurandhar set to dominate cinemas, Ranveer Singh appears poised to make his mark both on-screen and on the shelves, a true celebration of colour, creativity, and charisma.