Advertising Journey

The indian community is the third-largest ethnic group in New Zealand, comprising approximately 300,000 people (6% of the total population).
Auckland is home to the largest indian population, with 170,000-180,000 indian residents, making up 15-17% of auckland's total population.
About 60-65% of New Zealand's indian population resides in auckland, the region with the highest concentration of indians in the country.
Targeting the indian community in New Zealand allows brands to tap into a dynamic, influential market that drives both the economy and cultural development. successfully engaging this community can foster meaningful relationships, drive growth, and build a loyal customer base that extends beyond the indian demographic.

Since 2013, The Indian Weekender has proudly managed the Hall of Fame Awards, New Zealand’s largest Kiwi-Indian annual event, celebrating the outstanding achievements of individuals within the community. In addition to this flagship event, IWK is a key promoter and sponsor of major cultural celebrations, including Auckland Diwali, music concerts, and other significant Indian festivals.

Through these initiatives, The Indian Weekender fosters community engagement, preserves cultural traditions, and supports the growth and recognition of the Kiwi-Indian community in New Zealand. The company’s involvement also provides valuable opportunities for brands to collaborate, increase visibility, and leverage insights for more effective community outreach.