The OTT war in India becomes intense in 2021

Netflix, Amazon Prime Video and Disney+ have competition. Even as these established players expand their presence in the Indian market through innovations in content and strategy, a slew of new OTT players are set to disrupt and diversify the market.

Casting for films matters the most

The recent announcement of a film starring Ranbir Kapoor, Anil Kapoor, Neetu Singh and Boney Kapoor would have been hailed as a casting coup a few years ago, grabbing headlines all over print and electronic media.