An Islamic op-shop on Stoddard Road in Mt Roskill has been serving the community in a subtle yet consistent way for more than two years now. Jannah Road Op-Shop, the first Islamic Op-shop of New Zealand, started in late 2014 and aims to raise funds by selling different products at low prices. The proceeds collected are given to the poor and the needy in the Muslim and the wider community of Auckland.

Auckland residents Yusuf Moorad and his wife started the op-shop with a few household items in late 2014. They faced numerous challenges initially such as arranging the stock, putting up the rental and other miscellaneous expenses etc. Jannah Road was established as a fully registered charity organisation in May 2015.

The op-shop is managed under the name Jannah Road Charity Trust and is currently supporting the child placement project run by the Working Together Group (WTG). The charity has given more than $15000 to WTG and clothing and essential items to families in need in New Zealand. They are also helping WTG in their work to establish an Islamic orphanage and foster home in New Zealand.

“We collected some clothes from people, as well as bought a few to be sold and raised $100 in the first month. There were two young Indian girls who helped us with the operations in early 2015, and they were just amazing,” Mr Moorad said.

The store sells a range of branded clothes and shoes for men, women, and children, kitchenware, household items, electronics, bedding and linen, home décor items, and books. The store also has Islamic items such as scarves for women, carpets for praying, underscarf caps, alcohol-free perfumes (attar), wall hangings, and posters.

The items at the Jannah Road are both purchased and donated by the community. The funds raised from the store have not only helped Muslim families but also some homeless, non-Muslims, and Islander families by providing them with basic amenities such as food and clothing.

Jannah Road hosted several activities for children last year with a view to engage them with the community and to learn more about their religion. The three activities organised were Kaaba, Ramadan, and letter writing competitions where children aged from six to 18 participated by submitting their drawings, essays, art and craft, and recitations based on a theme.

As a part of the charity work, Jannah Road also gives Ikram on a fortnightly basis and small food items such sweets, biscuits, dates, and naan bread to the community since September 4, 2015. The trust is currently hosting a Hajj sponsorship project that aims to help Muslims living in New Zealand who cannot afford the expenses to the annual pilgrimage. Another project undertaken by the trust is Muslim families’ camping project and Muslim kids’ pre-school programme is also being planned for the future.

Jannah Road Op Shop is located on 164/E Stoddard Road in Mt Roskill, it has been incorporated as a charity organisation in 2015 (Registration number: CC51652), more information can be found on