Fans lucky enough to have tickets to the sold out Twenty20 double header at Eden Park on Friday, 8 February will be treated to a range of activations as they head into the stadium.
It is no secret that modern sporting fans all around the world expect to be fully engaged with the game-day experience from the moment they arrive in the parking lot until the game is over.
In this regard the Auckland Tourism, Event and Economic Development (ATEED) is partnering with Eden Park stadium to engage and welcome the cricketing fans ahead of the Blackcaps and White Ferns doubleheader versus India on Friday, February 8.
Stuart Turner, Head of Major Events at ATEED, says the activations at Eden Park are a fantastic way to welcome fans of the Indian and New Zealand teams to Auckland.
“It’s no secret that the biggest fans of cricket hail from India, so it felt like a great opportunity for us to amplify the buzz surrounding this tour, especially with so many people of Indian heritage living here in Auckland.
"We have taken advantage of our connections from Diwali festival – and inspiration from classic Kiwi cricketing culture - to create a pre-game mini-festival to enhance the Auckland experience for visiting fans and locals,” Mr Turner said.
“It is also a great opportunity to showcase Auckland to millions of people around the world,” Mr Turner said.
ATEED will be hosting fan activations at the top of swamp walk-off Sandringham Road and outside of gates A, D and H at Eden Park.
The activations will include Indian musical and dance performance groups, DJ sets, social media roaming photographers, roaming performers, Beige Brigade entertainers, face painting and photo-boards.
The match is already sold out and tickets will allow cricket fans to attend both matches.
At 3 p.m., New Zealand’s Women’s side, the WHITE FERNS, will face India’s Women’s team.
At 7 p.m., New Zealand’s Men’s side, the BLACKCAPS, will challenge India’s Men’s team.